India’s Best Brand of the Year Awards 2018 is a distinctive & premier recognition for a brand recognized as a leader in its industry category based on the current year market standing and consumer preference. It is a salute to the most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers making them their most favourite brands. The award has been considered as one of the highest accolade for a brand by the consumers and industry personnel.
India’s Best Brand of the Year Awards is a loyalty benchmark project which showcases the brands who have earned their credibility by always delivering on the promises. The event has been designed to recognize the achievements of the brands and to applaud the positive contributions of the brains behind them.
The brands were selected based on a physical consumer survey conducted for India’s Best Brand of the Year Awards by Berkshire Media where the consumers were asked to vote for the brands they considered the best in their specific category. The survey was conducted in more than 20 major cities of India during 10th October to 19th October 2018 and 1,28,215 votes were collected for hundreds of the leading brands of India classified into 64 industry categories which clearly depict the consumer connect and the impact of the brand.
Berkshire Media is a multinational business consulting and market research firm headquartered in USA which provides consulting to companies interested in increasing profits, sales and revenue or aiming to start new ventures. Berkshire Media is the trusted advisor to many of the world’s most leading businesses and institutions. The insights and quality services we provide help build trust and assurance in the capital markets and in economies across the globe. Let’s combine your aspirations with our world-class strategies to achieve your business goals.
Berkshire Media is a trusted name for Market Intelligence and Research solutions and a headstrong counselor to many influential businesses and institutions in India. We are focused on creating and managing brands as valuable strategic business assets and evaluating the viability of extending a brand into new categories and retail channels.
The importance of analyzing brand performance is a priority for organizations. With analysis of the performance, an organization could ascertain and determine strategies to further elevate the awareness of their brand, which will result in increased brand equity to increase its business and revenue. To acquire the much-needed information, Berkshire Media has developed the INDIA’S BEST BRAND OF THE YEAR Awards concept.